I have extensive experience in designing interfaces for Websites, Apps, Internal and Software as a Service Applications as well as Interfaces to support E-commerce operations. I have created interactions that supported many of the experiences I have designed – enabling users to comprehend quickly and easily what is the important information and how they can consume it in a straightforward and seamless manner.
Design is Communication
User Interface Design
- Translating intelligence of user behaviours into evidenced interface solutions
- Applying knowledge of users’ mental models to sympathetically facilitate understanding
- Creating appropriate visual hierarchy at page level
- Drawing attention to desired areas of focus
- Directing the eye on the journey that it needs to traverse.
- Ensuring users are guided through information effectively and efficiently
- Employing Gestalt principles
- Understanding and using laws of Pragnanz to gain desired outcome
- Use colour to convey contextual meaning
Using movement and system responses to illuminate
Interaction Design
- Intelligent Form Design and Response
- Clear and intelligent use of interactions to enable user choice
- Innovative but understandable interaction to enter data
- Informative, timely and carefully constructed system response messaging
What I am not:
- a creative, visual designer
- a logo designer
- an icon designer
- a specialist in typography
- a master of colour palettes
- a brand designer
- a motion graphics designer
I have worked alongside talented visual designers my entire career and whilst I can create straightforward attractive interfaces for software systems and websites, my skills in creating visuals do not compare to specialist talented visual designers in creating visually stunning concepts and branding. I leave this work to those that would do it best.
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