Locating products, information and providing search results are at the heart of many experiences, be they Applications, Websites, Apps or Products. I have built up significant expertise in gathering direct user intelligence of how users think about the information they are presented with. I have studied and analysed the direct outputs from these studies and know how to apply principles to work in concert with the direct evidence. With these underpinnings, I have the skeletal structure to design systems that enable users to traverse between the products, content and information they want seamlessly. The effectiveness of these well thought out and evidenced backed navigation designs are displayed in the frictionless and invisible flows that result.
User Centric Organisation and Label Generation
Information Architecture
Card Sorts (Open and Closed)
- In person
- Online card sorts
- Tree testing (Online and in person)
Analysis
- Intelligent Grouping and Understanding Trade-offs
- Affinity Analysis
- Pathway Analysis
Helping Users Find What They Are Looking For
Navigation Design
- Mobile Navigation & App Navigation
- Navigation Design for
- E-commerce
- Large Scale Content Site
- Complex Filter Design
Site Search Design
- Product Search Design for E-commerce
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