Simplicity is the ultimate sophistication
Leonardo Da Vinci
I am adept and have many years’ experience across a wide-ranging UX skillset. From research, testing, organising content and optimising navigation and user journeys to detailed interaction design and interface design. I concentrate on how I can deliver exceptional and valuable experiences that enable products to sell themselves.
These skills are now second nature and sharpened by training, coaching and repetition over 2 decades.
Understanding their nuances and having the experience to know how and when to deploy them and adapt them successfully comes from working in different environments, user bases and industries.
With these experiences behind me I am able to elevate the impact I bring to organisations.
The research skills and experiences to help me gather knowledge and intelligence and key aspects about experiences and challenges of using: systems, sites, apps, services and products.
I have honed my analytical skills to synthesise this gathered intelligence. I can quickly and effectively communicate the results to stakeholders at all levels. Finally, I can turn these process insights into actionable design solutions that are:
- evidenced-based – ensuring data and real intelligence beats out opinion and personal bias.
- effective – that the experiences deliver solutions to uncovered user problems every time.
- efficient – the solutions get users’ tasks completed with speed and minimal mental effort.
- easy to learn – experiences that both align to users’ expectations with minimal costs in adoption.
- error-tolerant – systems are forgiving but also actively work to minimise or prevent errors.
- engaging experiences – pleasant & captivating experiences,
I have presented at industry events on using these dimensions to ensure exceptional design is delivered.
Leadership & Ethos
UX / Product Design
Qualifications & Certifications
Unconventional Additional Influences – Design
Beyond the known and well respected industry voices, my design ethos and solutions are influenced by designers outside of the digital sphere and are contemporaneous and historical. This speaks to my wide ranging experience that sets me apart.