Key changes based on intelligence gathered and application of Navigation Principles
The top layer of the site architecture and navigation was modified to give a much more coherent structure to many of the best-selling lines and would enable much easier access to complementary product lines.
By intelligently introducing 2 levels in the Mega Menu navigation (as well as adhering to all the key recommendations for Mega Menu design). Using an understanding of satisfycing principles of user searching. We were able to witness a significant improvement in both findability of products and user efficiency in early tests of the Navigation). This approach altered the typical forced behaviour of users having to read through columns of products under very broad categories.
How the new Navigation Design supported increased scanability and fundability of product ranges.
Multi-Level Category Pages enhance SEO and enable a presentation layer
Implementing multi-level category pages allowed primary products to be displayed and promoted effectively, as well as enabling intelligent delving into further sub-categories.
