Over the course of the two and a half years, I was at Momondo, I designed the brand new core Cheapflights products for the organisation, the value of the company rose by $300 million. The company was eventually sold to rival Kayak’s parent company Priceline.
The work that I and my team did in collaboration with many parts of the business helped drive adoption, engagement and market share in many global markets. It was this success that drove the value of the organisation.
Some key indicators that we were on the right track:
Across the core products
- Global year-on-year growth of 68%
- In excess of 300,000 visitors daily
The core UK market:
- had year on year growth of 112%
An Ethos for Success.
These achievements were the result of a dedication to understanding the users and finding many ways to meet and exceed the experience expectations of users. Designing interactions that aligned seamlessly with their thought processes even those that they could not always articulate themselves.
We dedicated our energies and resources to making things clearer, more straightforward and delightful in their simplicity. Our designs were achieved not because of genius design – but because of detailed attention paid to the little things in how the users’ thought. The design married to the thought processes and this is what delivered the results.
Kudos from experts
Some of the early work I did in designing the experience was picked up on and commented on by E-consultancy who wrote an article about their positive experiences with our Singaporean site (which was one of the first markets we released the new product in).
See the article here:
- https://econsultancy.com/15-neat-ux-touches-from-my-favourite-comparison-sites/ (opens in new window)