Essentially these research skills help UXer’s to gain a clear understanding of the real problems faced by users and through observation, interrogation and analysis of the existing and proposed experiences. This understanding helps to determine whether the expected standards are actually met by the products that we are offering.
Understanding the problem
User Research
- Audience Segmentation
- Selective User Participant Recruitment
- User Interviews
- Task Analysis
- Ethnographic Studies
- Surveys
- Diary Studies
Observing, assessing and recording the Experience
Usability/User Testing
- Moderated Task Completion
- Unmoderated Remote User Testing
- Lab Testing
- Eye Tracking Studies
- Brand Response Testing
- Guerrilla Research and Testing
- Augmented Reality
- Media / Video on Demand Testing
Skills & Experience in: